Primato — the AI visibility (GEO) agency for B2B.

Primato Book the audit

Service · Fixed scope · 3 weeks · $5,000

The $5,000 Shortlist Audit

What ChatGPT and Gemini actually say about you, and what to do about it.

Book the audit What you get

What is the Shortlist Audit?

The Shortlist Audit is a fixed-scope, three-week engagement that measures how often ChatGPT and Gemini name your company and your competitors when buyers ask for recommendations in your category, maps the sources those answers rely on, and ends with a prioritised 90-day remediation roadmap. It costs $5,000, one time.

Every week, buyers ask AI models the same questions your sales team wishes they could answer first: "who are the best vendors for X," "is [competitor] worth it," "what should I look for in a [category] provider." Those answers are already being written, by an AI, from whatever sources it trusts, whether or not you're in the room.

The Shortlist Audit puts that answer in front of you, live. We run your category's real buyer questions through ChatGPT and Gemini, in front of you, and show you exactly who gets named, and whether it's you.

Why does it matter now?

Because the shortlist is short, what AI tells buyers matters: 94% of B2B buyers used large language models to summarize reviews or analyze data. (6sense, 2025 Buyer Experience Report) And the answer changes every time it is asked.

83% of technology buyers considered three or fewer products before making a decision, and 63% of enterprise software buyers used AI during their purchase journey in 2026. (TrustRadius, 2026 B2B Buying Disconnect Report) The odds of an AI assistant returning the same recommendation list twice were under 1 in 100 across nearly 3,000 runs. (SparkToro and Gumshoe, via Search Engine Land)

Who is it for?

If your buyers research before they ever talk to sales, this audit tells you what that research is finding.

What you get Fixed scope, no surprises

Five things, every time.

Every Shortlist Audit ships the same five things, built on the same measurement discipline we run across our own AI-visibility practice.

  1. A frozen, category-specific question panel

    We build a set of real buyer questions for your category, phrased the way a prospect actually asks them, spanning early research, vendor comparison, and direct "[you] vs. [competitor]" and "[competitor] alternatives" queries. You see and approve your competitor set before we run anything.

  2. Multi-engine, multi-run probing

    Every question is run seven times on ChatGPT and Gemini, never once. A single AI answer varies from run to run and proves nothing on its own; our numbers are built to survive that.

  3. Your Share-of-Shortlist scorecard

    How often you, and each named competitor, actually appeared in the AI's answer, reported the only way our methodology allows: "appeared in X% of runs over the window." We do not sell rank claims. AI answer order isn't stable across tools or across runs, so "you're the #1 recommended vendor" is a claim we won't make and don't want you repeating to your board.

  4. Competitive visibility matrix

    A side-by-side view of exactly which competitors show up, how often, and for which kind of question, so you know precisely where you're being left out of the conversation.

  5. Citation source map + executive remediation roadmap

    The specific websites and sources the AI models actually pulled their answers from. This map is the real work plan. It tells you exactly where visibility is won or lost. We turn it into a prioritized, 90-day action roadmap, in plain executive language.

How long it takes The 3-week delivery roadmap

Three weeks, kickoff to readout.

Engines: ChatGPT and Gemini, seven runs per question, signed out. See the method.

Week 1

Setup & prompt architecture

Kickoff call. Build and freeze your category's buyer-question panel. You review and confirm the competitor set.

Week 2

Model probing & verification

Full multi-engine, multi-run probe executed. Every number verified against raw logs before it reaches a page. Citation map built.

Week 3

Readout & action plan

Live readout: we show you, in real time, what the models say about you vs. named competitors. You leave with the scorecard, the matrix, the citation map, and a prioritized remediation roadmap.

How much it costs Investment

One price: $5,000.

Pricing is quoted by Prakhar Gupta only; this page is not a standing offer to negotiate terms.

$5,000 One time · fixed · USD
  • Exactly what's listed above, delivered in three weeks.
  • All five deliverables, the live readout and the 90-day roadmap.

For teams ready to act on the roadmap, the audit rolls directly into an ongoing AI-visibility retainer at $8,000–$12,000/month, turning the remediation plan into sustained execution and re-measurement.

Book the audit

Will you tell me I rank #1 on ChatGPT?

No. Results are reported only as "appeared in X% of runs over the window." AI answer order is not stable across tools or across runs, so Primato does not make rank claims.

Every number we publish is checked against raw logs before a client ever sees it. That discipline is the reason to trust the scorecard in the first place.

Find out what the machines tell your buyers.

Book the audit Pricing