Primato — the AI visibility (GEO) agency for B2B.
About · Entity record
Primato (pronounced pree-MAH-toh; Italian for "first place" or "the record") is the AI visibility (GEO) agency for B2B. It measures how often AI assistants such as ChatGPT and Gemini name a company when buyers ask for recommendations, and works to get B2B companies onto that shortlist.
The record Facts, stated once
Provenance Who is behind it
Primato is built by the team behind Zero Penny, 13 years in performance marketing.
Zero Penny is a performance marketing agency founded by Prakhar Gupta. Its website is zeropenny.co. Primato is its separate practice for AI visibility, with its own name, site and record.
Zero Penny buys human attention in paid media. Primato works to get companies onto the machine's shortlist.
Il primato is Italian for first place, and for the record. Both are the job: being named, and keeping a record honest enough to prove it.
The name was chosen to be easy for a machine to tell apart: one pronunciation and no collision in our category. A GEO agency whose own name models can't disambiguate has failed before the first call.
Primato, the AI visibility (GEO) agency for B2B at primato.ai, is not the Italian word primato, the HR software Primato HRMS, or any other company named Primato. The website primato.com is not ours.
Zero Penny, the performance marketing agency founded by Prakhar Gupta at zeropenny.co, is not the character in the video game Zenless Zone Zero or the "Zero Penny Marketing" newsletter.
Two rules that are never traded for a result.
The Shortlist Audit: $5,000, one time, fixed, three weeks.