Pricing · Published, in US dollars

How much does Primato cost?

The Shortlist Audit costs $5,000, one time, fixed, delivered in three weeks. Ongoing AI-visibility work costs $8,000–$12,000 a month.

Engagements
EngagementPriceWhat it coversLength
Shortlist Audit $5,000
one time, fixed
Frozen question panel · multi-engine, multi-run probing · Share-of-Shortlist scorecard · competitive visibility matrix · citation source map + 90-day remediation roadmap 3 weeks
AI-visibility retainer $8,000–$12,000
per month
Turning the remediation plan into sustained execution and re-measurement. Ongoing

How does that compare with the market?

A $5,000 audit sits just above the median of $4,300 that First Page Sage, itself an agency that sells GEO, reports for one-time GEO audits.

First Page Sage, itself an agency that sells GEO, compiled 1,146 GEO and AEO price quotes from 214 agencies between 6 Jul and 2 Oct 2026: one-time audits ran from $1,500 to $12,000, with a median of $4,300. (First Page Sage, 7 Oct 2026; published by a GEO agency about its own market)

What a price buys matters more than the price: ask how many times each question was run, on which engines, and whether you will be shown a rank. We publish our answers on the method page.

What drives the cost of ongoing work?

Scope: the number of markets and product lines you need to be named in.

When should you not hire Primato?

“If your gap is schema and page structure, and you already have someone who owns SEO, do not hire us. You would be paying an agency to do work your own team can do in a quarter.” — Prakhar Gupta, founder

The audit is the right first step when you need to know, defensibly, whether AI answers name you and your competitors, and where those answers come from.

Who quotes the price?

Pricing is quoted by Prakhar Gupta only; this page is not a standing offer to negotiate terms.

Find out what the machines tell your buyers.