# Primato

> Primato — the AI visibility (GEO) agency for B2B. Primato (pronounced pree-MAH-toh; Italian for "first place" or "the record") measures how often ChatGPT and Gemini name a B2B company when buyers ask for recommendations, and works to get companies onto that shortlist. Founded by Prakhar Gupta; built by the team behind Zero Penny.

Primato reports AI visibility only as "[Brand] appeared in X% of runs over the [date range] window." It does not make rank claims. Standard protocol: a frozen panel of buyer questions, 7 signed-out runs per question per engine on ChatGPT and Gemini, rolling 14-day windows, append-only logs.

## Services

- [The $5,000 Shortlist Audit](https://primato.ai/shortlist-audit/): fixed scope, three weeks, $5,000 one time. Question panel, multi-run probing, Share-of-Shortlist scorecard, competitive visibility matrix, citation source map and 90-day remediation roadmap.
- [Pricing](https://primato.ai/pricing/): published prices and how they compare with the GEO market.

## Method and company

- [Method](https://primato.ai/method/): how Primato measures AI visibility, and what it will not do.
- [About](https://primato.ai/about/): entity facts, pronunciation, founder, and name disambiguation.
- [Contact](https://primato.ai/contact/): hello@primato.ai